Cradle Ag Solutions

A new website on a
tight deadline

Craig needed to take his new business online, but he didn’t know where to start. He had no online profile at all and worse yet, his season was fast approaching. He had no time to get this done.

First, Craig had yet to nail down a business name so once he settled on Cradle Ag Solutions, we quickly grabbed the .com and .ca versions of the domain and set up hosting. Next, we created a Google My Business Listing which we like to do right away to begin gaining SEO traction with ‘The Big G’. Then we setup his GSuite account so he could have his branded emails and be all professional right away. Finally, we threw up a temporary landing page for him until we could work out the rest of the website over the next few weeks.

Deadlines can bring out some next-level focus…sometimes

When Craig reached out it was clear that he was going to need our help with the details. You know, content gathering and some copy writing, that kind of stuff. We worked directly with his vendors to get all the content we needed to build product pages for each one of Craig’s product lines.

Getting clear about the products he supplied from each vendor and what made them so unique, so I could highlight their features.
Building product pages that showcased all relevant items from each vendor, without creating a comprehensive product catalog.
Optimizing each product page for Search Engine Optimization and ensuring the website was connected to Google Search Console and Google Analytics.

How’d it turn out?

“Not too shabby”, as Craig would say. The website looks great on all devices and traffic continues to increase month over month.
Hint: hover over the plus signs below for more information.

Focused, Clear H1

DLF, Turf Grasses, and Forage are some of the keywords targeted on this page, so getting some into this heading will pay dividends.

First CTA

Shortly after the grid of the 8 different types of seed Cradle sells, is a Call-To-Action (CTA) containing his email and phone number for those who have seen enough.

Product Grid

Beautiful product grid with nice, square images featuring a white overlay that contains the product name. Easy to see and use, and also good for SEO.

About the Vendor

By talking about the methods the vendor uses to product its seeds we build credibility and showcase the high level of performance and testing that goes into the product.

Second CTA

Before the end of the page, it is a good time to make another Call-To-Action (CTA). This one is a button and will take users to the contact page.

Frequently Asked Questions

Why should I work with a web design professional?

Well, this one is hard to answer in short form. I mean, we all want to save money and with the advertisements from companies like Squarespace, GoDaddy, and others, its sure seems like websites can de DIY. Well, they can but they may not get found. Which is what you want, right?

Look, much like your business SEO is compicated. So focus on what you are good at and let us help with the SEO and web design.

Do I need specific product pages for each of my product lines?

Yes, of course you do! This day in age, it is not very time consuming to create a webpage especially given the toools we are using at this moment.

So spend a few extra minutes and get clear on your keywords for each page and then start laying out the content for your page with clear headings, alt tags on your images. Now, it suddenly gets easier to bake the SEO in from the start with proper planning.

Do I need a Google My Business (GMB) Listing?

Yes, yes, yes! Although we are in the business of building websites, we would be confident in saying that in the not-to-distant-future a well done GMB Listing may be more valuable than a well done website. More on this to come.

Why are Google Analytics so important?

Having Google Analytics (GA) installed and configured properly on your website gives us valuable data about your users ranging from demographics, to how they got to your website, to how long there were there and so much more. By understanding and analyzing the data, we can better plan for the future.

Let’s discuss your next website project

We offer a free 30-minute call so we can get some clarity on your needs. There is zero obligation. Let’s chat soon.

A new website on a tight deadline