Search Engine Optimization Services
Our search engine optimization strategy can help improve your online presence, gain more traffic, reach customers, and increase your revenue.
Search Engine Optimization
Do you want to increase the chance that a customer will find your website? The best online marketing strategies all include search engine optimization (SEO) for success.
Websites that have been optimized with SEO best practices are more likely to be listed higher on search engine results pages (SERP). This means the customers that are searching for your services are more likely to find your website first, instead of a competitor’s.
What is search engine optimization (SEO)?
Search engine optimization (SEO) is a series of methods and strategies that help search engines like Google identify, organize, and display your website to people that are searching for related products and services. Enter any basic search term into Google like “food delivery” and there will be millions of results.
SEO best practices increase your ranking on search result pages. Google needs to know which website to put on the first page compared to page 1000 – but how does that actually work?
SEO as a multi-layered approach
There are many components to deciding website ranking on search engine results pages. How the webpage is structured, how fast it loads, how long are people staying on it, and if it contains relevant content are just some of the many criteria that are identified.
A multi-layered approach works best for tackling this problem, as well as long term maintenance to compete with new keywords being searched for each day.
We look at both onsite and offsite opportunities to help increase your search position ranking. Onsite refers to the things we can physically adjust on your website, while offsite relates to how many other reputable websites are linking to yours.
Our SEO Strategy
The first step is to take a look at what you already have and talk to you about your goals.
What are you trying to sell? Who are you trying to reach? Once we have a baseline established, we can begin the research process.
What exactly do people type into search engines to reach the pages they want?
We’ll look at what keywords people are using to get to your site as it currently exists, then we will explore your business’s industry for additional keywords that are being utilized today. We use a combination of short keywords and long-tailed keywords for the best reach.
Competitor Analysis & Local SEO
One of the best ways to find out what works is to look at someone else that is already successful.
We will look at your competitors (on a local and global scale) and analyze their organic keywords, who is linking to them, what content they have on their website, and more. We will take this information and transfer what works to your website and add more to really make yours stand out!
On Page & Technical SEO
How a website looks and the overall experience of browsing is very important for SEO.
It doesn’t matter if you rank #1 – if your website is not user-friendly then people will exit and try something else. Having a website that looks good, loads quickly, and is structured in a conventional way will help your rankings. The code behind the scenes that search engines look at must be organized elegantly in order to speed up the indexing process. We look at metadata, image optimization, content originality and relevance, site structure, and more.
Off Page SEO
If you have a good website, people will talk about it. Online that is done through links.
The more websites that link to your website, the bigger the message to the search engine algorithms is that your website has something relevant and important to the topic. This is a long-term strategy that involves careful planning to not only gain more backlinks but ones with quality content behind them as well. It isn’t enough to get a bunch of websites to link to you – their website has to be good, too!
We use a data-driven approach to SEO.
We put into place changes we are confident will make a difference, then review and adjust based on feedback from our analytical data. SEO is a long-term process, where you may not see any results for months after you’ve applied your changes. For this reason, we use the most current analytical tools to refine your website to give you a competitive edge in the online marketplace.
SEO emphasizes organic (unpaid) traffic. If you are interested in supplementing your SEO strategy with a Google Ads or Facebook Ads campaign then we can help you with that, too!
Why choose us?
We have the experience and expertise to deliver results over and over.
This is our bread and butter – we aren’t going to mess it up! We believe in transparency and getting the job done right.
Proudly located on Vancouver Island, we are Parksville’s premier SEO specialists.
Attention to Detail
SEO is all about the details. Our team pays attention to the little details, double checks everything, and then gets another team member to triple-check it.
Our diverse and passionate team works hard to produce top-quality results in a timely manner. We care and it shows!
New tools and techniques are being introduced all the time. Our team of experts knows that ongoing education is an absolute must in this field.
Get in touch with us to discuss your SEO Needs
We offer a free 30-minute call so we can get some clarity on your needs. There is zero obligation. Let’s chat soon.