Pool Pirates

A Fresh Take on
Backyard Dreams

Pool Pirates came to us with a clear mission: they build pools, but more than that, they create backyard escapes.

Their old site told part of the story, but it didn’t reflect the full experience they offer. It was time to bring their digital presence in line with the quality of their work.

Building a site that’s easy to navigate, full of personality, and structured to showcase their expertise without overcomplicating things.

Whether someone is dreaming of a fiberglass pool or looking for a team to completely transform their backyard, the new site is built to say: “If you’ve got an idea, we can make it happen.”

One Brand ,
Many Possibilities

A Mindful Health Journey Hero image website refresh

From the start, it was clear Pool Pirates wanted to be seen not just as pool builders, but as a one-stop shop for creating a backyard oasis. That meant the site needed to be inviting and playful, but grounded in professionalism.

A streamlined navigation experience, built for ease.
A site that speaks directly to what people are looking for, making it easier for Pool Pirates to connect with future customers.
A dedicated section for PENTARM POOLS, complete with a downloadable brochure and product highlights.
Improved visitor engagement by guiding them through the site like a friendly nudge, while still making sure they land exactly where they need to be.

How’d it turn out?

The result? A site that feels fun and trustworthy. Just like Pool Pirates .
Hint: hover over the plus signs below for more information.

Built to Grow, Built to Convert

It was about creating a site that works hard for the business, while keeping things light and approachable.

With on-page calls to action, SEO-focused content, and a homepage that clearly communicates what Pool Pirates does best, this redesign sets the stage for future success.

Visit Pool Pirates

Frequently Asked Questions

Why should I work with a web design professional?

Well, this one is hard to answer in short form. I mean, we all want to save money and with the advertisements from companies like Squarespace, GoDaddy, and others, its sure seems like websites can de DIY. Well, they can but they may not get found. Which is what you want, right?

Look, much like your business SEO is compicated. So focus on what you are good at and let us help with the SEO and web design.

How important are forms on a website?

We get it, when you first think of “forms” you may be imagining pages and pages of questions and what a hassle they are to fill out. But, forms can be very efficient and beneficial to both the owner and the user when used properly.

Designated forms that are concise and placed in appropriate places can help organize different aspects of your business and direct workflow to the correct person to deal with it. As long as you are only asking the user to provide answers that directly relate to what they are interested in, it usually works just fine. It is when they want to sign up for a service and are being asked questions about their life story that it starts to get annoying. Don’t do that.

Do I need a Google Business Profile (GBP) or Google My Business (GMB) Listing?

Yes, yes, yes! Although we are in the business of building websites, we would be confident in saying that in the not-to-distant-future a well done GBP Listing may be more valuable than a well done website. More on this to come.

Why should I be concerned about website security?

Website security is a crucial part of running a website. You’ll want your users to know they are as safe as possible while browsing your site. If you have an ecommerce website (an online store) then you definitely want some sort of security to protect sensitive information like names, addresses, and credit cards.

Not only that, having a secure website makes it easier to maintain. Even if the content on the page never changes, the tools behind the scenes need to get updated and refreshed all the time. Security updates get added to these tools on a regular basis, so continual maintenance is important to keep yourself and your visitors protected online.

Let’s discuss your next website project

We offer a free 30-minute call so we can get some clarity on your needs. There is zero obligation. Let’s chat soon.

A Fresh Take on Backyard Dreams