Melody has a home-based business where she practices reiki, reflexology, and animal reiki (on pets). She and her friends built a website in November of 2018 using WordPress but after a year she was still ranking poorly for her keywords. Like, 5th-page-of-Google poor.
Well, every project is different and honestly, a lot of it is up to you. How quickly can you create or supply the text for each page? Have you already got the images or do you need to scour endless stock image libraries? It all takes time, so how organized are you?
At first Melody was quite apprehensive about hiring a professional web designer and spending the extra money because like most people, she thought she could do it herself. But we think Melody is quite happy with the results because now the people looking for her services can actually find her.
Sometimes this is easier said than done. A lot can depend on how popular your keywords are or how competitive the organic website rankings are. For example, it is easier to rank for ‘parksville blacksmith’ than ‘parksville realtor’ because there is more competition for realtors than blacksmiths in Parksville.
SEO is a labour of love. Proper planning can go a long way to optimizing a page for your keywords. Knowing your keywords before you start is key, really. Contact us, we’d be happy to talk more about your SEO needs.
Yes, yes, yes, OMG yes! Although I’m in the business of building websites, I’m really more about helping you get your business found online! That’s the goal, no matter how it happens. And with Google using structured snippets to display more and more information from websites in search results, a GMB Listing is essential for any local business.
We’re confident in saying that in the not-to-distant-future a well done GMB Listing may be more valuable than a well done website. We may write an article about this someday, stay tuned.
Having Google Analytics (GA) installed and configured properly on your website gives us (and you, of course) valuable data about your users ranging from demographics, to how they got to your website, to how long there were there and so much more.
By understanding and analyzing the data, we can make sound data-driven decisions and execute a plan for the future.