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An example of a "coming soon" banner.

Do I need a coming soon page?

Published on April 12, 2023

Alright, you’ve decided to revamp your website, or maybe you’re starting fresh from the ground up. What difference does it make to stick up a “website coming soon” notice when the website isn’t even ready? Well, there are a few reasons. Let’s discuss a few of the main ones below.

Build a buzz about your brand or product

Many marketing strategies try to build a buzz before the release of a new product or service. You see this all the time on platforms like Instagram or Facebook, where businesses will offer giveaways and contests to have people “like” or join their group. This helps create an audience so that when your new product or service launches, you can immediately show it to a large number of people all at once. They already expressed some interest in your business by signing up for your giveaway, right?

A website “coming soon” banner works in a similar, less obtrusive way. This way, the website can immediately get submitted for indexing through Google and other search engines. This means that people searching for your products might even find your website before it launches. If you have a contact button on the page, you might be lucky enough to grab a few leads. Now that’s thinking ahead!

In addition, verifying a Google Business Profile can be a great way to get started with your online presence.

And hey, if you have social media platforms with contests and giveaways, then this provides an opportunity to gain hype about the upcoming website reveal by linking to it and telling people to check back soon or bookmark it. Some websites offer time-limited specials or coupons that are only available within the first 24 hours of launch. The “fear of missing out” (FOMO) phenomenon works well in this regard. This gets to “next level” marketing for sure, so don’t be afraid to explore what possibilities are available for your digital marketing strategy.

In short, it allows your brand to start coming alive before it’s released.

Build your brand in stages

A “coming soon” banner allows you to get all your ducks in a row and let them swim at your own pace. The first duck in the lineup is your logo and branding. This captures the look and feel of your brand, what services or products you offer, and in some cases, your preferred clientele. At Websites Made With Love, we have a fabulous graphic designer on our team that has designed creative and catchy logos for several businesses, check them out! If you are looking to get started on the right foot (fin?), we’d be happy to help you out.

Another great angle is that we can set up your Google Ads campaign ahead of time. When it is time to spread the word about your new site, a paid Google Ads campaign can be a driving force to get the momentum going. Pay as little or as much as you’d like for Google Ads. As part of our website packages, our SEO specialist hunts for the best keywords to use for organic search results. Pairing that with a paid Google Ads campaign means you are hitting all the nails on the head each time. Smart!

Don’t waste valuable time

Typically, websites can take anywhere from 4-8 weeks to complete. The length of time depends on how quickly all the pieces come together, including how fast the client responds to reviewing mockups and site content. This back-and-forth nature of website building doesn’t happen overnight. So, why not use this time to gradually build your brand?

It is a dream to expect a website will launch and immediately gain hundreds of visitors within the first day without any prior marketing. Use these weeks to gradually build your online presence. If you have social media links, plug them under the “coming soon” banner so you can spread the love to all your platforms.

Once your website is ready to go, you will already have a list of potential customers that likely are excited and already know what they want to purchase from you on opening day.

An example of a "coming soon" banner that shows an opportunity for email signups.

Snag those email signups early

Make some passive income by leaving your virtual door wide open.

Do you already have existing products you can offer your customers? Landing pages like these provide an opportunity for visitors to sign up for email notifications or newsletters, which can be used later to promote the launch of the new website or supplementary products/services in the meantime. Offer older products for them to peruse and buy before the grand finale is revealed.

What do I need to get started?

At the bare minimum, to get started with a “coming soon” banner you will need your domain and a hosting plan purchased and ready to fly. Ideally, you’ll also have your branding sorted out so you can start generating some excitement right from the get-go, but that can always be adjusted later.

Ready to get your ducks in a row?

The team at Websites Made With Love is excited to help you with your digital marketing strategy. Contact us for a free, no-obligation clarity call about your website and digital marketing needs to find out how we can help your business grow. Check out our portfolio for some web design inspo in the meantime. We look forward to hearing from you, “coming soon”!

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