Devon reached out to our team in the hopes of improving leads for his business with a refreshed website.
Although there was nothing inherently wrong with his old website, there was still room for improvement. Devon decided to ask for our help for a total website redesign leaning towards a more professional tone and clarity of services.
We took the time to thoroughly research his services, competitors, and local search intent to promote his business in the best way possible. We also updated his logo for a more consistent look.
Devon’s main goal was to have an updated website that was informative, helpful, and available so potential customers could find his business easier.
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Fresh, new content to submit for Google for indexing meant a better chance at scoring for more local keywords (and leads)
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A look at the technical and on-page side of SEO to ensure URLs, headings, and all the backend code was compliant for search engines and users to both benefit from
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A consistent design to demonstrate the company’s professionalism and care to attention on the job
A fresh logo and branding with a professional feel
Our graphic designer, Tom, revamped the Harbour Hazmat logo to incorporate their yellow triangle which was an emphasis on their previous website. Our lead designer, Jamie, meshed the dark and light blue colors of the logo to match the site.
A style that stands out and professional design
We decided on a unique style of horizontal lines that blend well with the yellow triangle and our lead designer also added unique animations to the Harbour Hazmat logos and icons throughout the site. A strong, professional, and easy to read font was chosen in the logo and in the typography.
Service categories and ease of use
We are always thinking of the user when it comes to design; we first split Harbour Hazmat’s services into five categories. We created a page for each service, and a call to action with contact information at the bottom of every page, which would promote action and ease of use for the user.
SEO-Driven content to help the business rank high
Custom imagery and icons on service pages
Our lead designer, Jamie, edited the website’s images to give the same look of horizontal lines as the rest of the site to make it blend purposefully. He also chose the perfect stock images that are on-brand with the business and are most likely to convert potential customers. Our graphic designer, Tom, also added custom icons in the service pages.
Explanation of the process To help drive traffic
Crystal further explained what the process looks like for each service and what to expect for the potential customer. This helps give the necessary details to the potential customer when making a decision on reaching out to the business, thus adding transparency and trust.
Other small details…
Although minor, sometimes the small details can have the biggest impact.
On the contact page, the contact information is readily visible, including a contact form. The design is concise, sleek, and promotes the confident and professional tone we were looking for.
We kept this consistency throughout the backend of the website, too. A technical adjustment to the permalinks (url) improved the ability for search engines to read and understand what these pages are about. Good for Google Bots, even better for visitors!
We went the extra mile on each individual service page, too. We included additional information for each service to add a higher level of transparency and professionalism from the point of view of potential customers.
Let’s discuss your next website project
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