Improving an established company’s online presence
Devon reached out to our team in the hopes of improving leads for his business with a refreshed website.
Although there was nothing inherently wrong with his old website, there was still room for improvement. Devon decided to ask for our help for a total website redesign leaning towards a more professional tone and clarity of services.
We took the time to thoroughly research his services, competitors, and local search intent to promote his business in the best way possible. We also updated his logo for a more consistent look.
Other small details…
Although minor, sometimes the small details can have the biggest impact.
On the contact page, the contact information is readily visible, including a contact form. The design is concise, sleek, and promotes the confident and professional tone we were looking for.
We kept this consistency throughout the backend of the website, too. A technical adjustment to the permalinks (url) improved the ability for search engines to read and understand what these pages are about. Good for Google Bots, even better for visitors!
We went the extra mile on each individual service page, too. We included additional information for each service to add a higher level of transparency and professionalism from the point of view of potential customers.
Frequently Asked Questions
A website is an extension of a business, brand, and identity. It should follow the same brand guidelines as the rest of the marketing material.
Businesses that have consistency throughout their marketing materials, such as their website, social media accounts, business cards, and other branding materials appear to potential customers as being more professional and reliable.
These days, it is expected for businesses to have a website. Often, this can be the first impression the potential customers get, so it is important to match the values and tone of the company right away.
Consistency throughout the website as seen through tone, color, image selection, and other minor patterns collectively have a large impact on your users’ experience.
Then we added our premium for building tool which allows us to customize the fields to be similar to the old CF ones and still have the same actions take place. An API key was created on her existing ActiveCampaign account and when a user submits their information, they are automatically added to her list and the automation begins.
Pretty cool stuff.
Well, this one is hard to answer in short form. I mean, we all want to save money and with the advertisements from companies like Squarespace, GoDaddy, and others, its sure seems like websites can do DIY. Well, they can but they may not get found. Which is what you want, right?
Look, much like your business SEO is complicated. So focus on what you are good at and let us help with the SEO and web design.
Yes, yes, yes! Although we are in the business of building websites, we would be confident in saying that in the not-to-distant-future a well done GBP/GMB Listing may be more valuable than a well done website. More on this to come.
Having Google Analytics (GA4) installed and configured properly on your website gives us valuable data about your users ranging from demographics, to how they got to your website, to how long there were there and so much more. By understanding and analyzing the data, we can better plan for the future.
Let’s discuss your next website project
We offer a free 30-minute call so we can get some clarity on your needs. There is zero obligation. Let’s chat soon.