A low online presence and awkward website kept them sunk for too long. Page clicks were sending visitors away to external tide and weather sources, and current visitors were not fully engaged even if they wanted to be.
Deep Bay Marina needed to attract customers and let them know they were an alternative marina to those in nearby Nanaimo and Oceanside. Searching for “Deep Bay Marina” on Google still kept you searching because they were not among the first few results.
We needed to increase their virtual presence, update their website to answer questions people have been searching for, and amp up the quality of content provided. Their old website had information for tides and weather, but they sent visitors away to external sources so this had to be fixed.
Deep Bay is a prime choice for a marina, so they just needed to let more people know what great services they actually have to offer.
Leads and organic keyword rankings get boosted
A few months after the launch of the new website, we checked in to see how well Deep Bay Marina was doing. The results look great!
The new moorage request forms now offer a method to measure leads and applications. This simple change boosted visitor engagement and business for the marina. Annual and transient moorage requests starting pouring in once these forms went live. A win-win for visitors and the marina.
Deep Bay Marina was almost nonexistent in the virtual world, and now they rank for over 20 keyword phrases (up from 4). There are also growing trends for website traffic and backlinks. They are off to a great start and are still sailing on high winds.
Having a custom logo for your brand makes your business look more professional and reputable. It also helps with consistency across different media platforms like business cards, social media profiles, and your website. Customers are more likely to trust your business if your branding looks professional, which means they are more likely to contact you for your services, too.
Well, this one is hard to answer in short form. I mean, we all want to save money and with the advertisements from companies like Squarespace, GoDaddy, and others, its sure seems like websites can de DIY. Well, they can but they may not get found. Which is what you want, right?
Look, much like your business SEO is complicated. So focus on what you are good at and let us help with the SEO and web design.
Actively engaging visitors on your website means you have their attention and they are less likely to get distracted by an external website (like a competitor). Not only can you show the visitor your services and products, but things like filling out a form or having a cool feature they like to use can be showcased.
A simple form can help business owners keep organized through various requests and helps with tracking leads. Cool features or helpful information can be shared on social media, organically increasing your site’s traffic.
Yes, yes, yes! Although we are in the business of building websites, we would be confident in saying that in the not-to-distant-future a well done Google Business Profile may be more valuable than a well done website. More on this to come.
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