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Benson View Veterinary Hospital

A modern, welcoming site for a trusted Nanaimo animal hospital

Tammy Sinclair, co-owner and veterinary technician at Benson View Veterinary Hospital, came to us wanting a website that felt as warm and community-minded as the clinic itself. Benson View has been a trusted name in Nanaimo for years, but their site had grown into a maze of pages that made it hard for pet parents to find what they needed.

Tammy’s goals were clear: make it easy for new clients to find the clinic, spotlight the full range of services on offer, and help the practice connect with a younger generation of pet owners — all without losing the community-first, low-stress-handling approach that’s made Benson View a local favourite.

Check Out The Finished Site

A clearer path for pet parents

Before diving into design, we mapped out exactly how visitors should move through the site. The old structure had services scattered across 19+ loosely organized pages. We worked through several sitemap options with the team before landing on a clean, grouped structure that made sense for both new and returning clients.

  • Combine the “About” and “Take a Tour” pages into one welcoming introduction
  • Give the veterinary team their own dedicated page to build trust before a first visit
  • Group every service into three clear categories: Wellness & Lifestage, Lab/Imaging & Surgery, and Medicine
  • Keep Pet Insurance, resources, and emergency links easy to find without cluttering the main menu

How did we do?

A mega-menu that shows, not just tells Rather than a long dropdown list, we built a visual services mega-menu with imagery for each category — Wellness & Life Stage, Lab/Imaging & Surgery, Medicine, and Pet Insurance & More — so visitors can scan and click straight to what they need.

Services organized around real pet life stages We restructured Wellness & Lifestage care into Puppy/Kitten, Adult, Senior, and End of Life Care, mirroring the way pet parents actually think about their pet’s needs, rather than how the clinic’s internal service list was originally organized.

A dedicated Team page Since so much of the trust in a veterinary clinic comes from the people behind it, we gave Benson View’s team a proper introduction page, separate from the general About content.

Other small details…

We carried forward key resources pet parents relied on — the Pet Health Library, Pet Health Checker, How-To Videos, and Emergency Links — while tucking them neatly under a single Resources section instead of scattering them across the main menu.

On the backend, we mapped every old URL for redirects (from /services/ to /nanaimo-vet-services/, and many more) to make sure the clinic didn’t lose any search visibility during the switch to the new structure.

Hi! My name is Mark Beuerman and we look forward to helping you unlock the full potential of your company.

Contact Us
+1 250-240-5641