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A new website for
TCO Agromart Ltd.

To create a redesigned website that ties together the joining of forces of TCO Agromart and Northumberland Grain. Eventually, integrate DTN data so we can further merge all online properties into one easy-to-use website.

Corn growing in even rows with sunrise

Introduction

The objective is to create a new, responsive website for TCO Agromart providing a fresh, up-to-date look on a quick timeline.

The project will be rolled out in two phases. 

Phase 1 will be creating a new 14-page website for TCO Agromart at tcoagromart.com using the content that Joanna and the team at TCO have been working on.

Phase 2 will involve the implementation of DTN widgets on various pages of the website so that we can eliminate the separate DTN website at tcograin.com.

We’ll explain more about how we plan to achieve this in the sections below.

Please read through the information carefully and, if satisfied, you can use our ‘E-Sign’ system right here in your proposal to accept and get started!

So, how does the process work?

Step 1

Design

First, we will work with Joanna to curate the perfect page layouts and sections to create each of the 14 pages, as outlined in the site plan overview.

Step 2

Build

Then, we’ll work together to find the best stock images available to help us meet our accelerated timeline. We believe that quality photography can make a website great and also understand that you want to wait until the growing season to take aerial photos of your facilities and machines in operation.

Step 3

Launch

We can accommodate an April 15, 2022 target launch date as it seems the content is very well organized and Joanna seems on top of her game from that perspective. Post-launch we ensure the sitemap is submitted to Google Search Console, we’ll install the new Google Analytics 4 tracking tag.

Step 4

Ongoing Support

Our maintenance and security plan is highly recommended so that we can ensure the site is online, protected from malware, and up-to-date with core software and plugin updates. We recommend our affordable premium plan for $149/quarter that includes reporting. We’ll ensure your site is AODA compliant ($500/year) and has a dynamic Privacy and Cookie Policy ($40/year).

Similar projects

We have experience building websites in the agriculture industry and love doing it.
Launched Spring 2021

Hoegy’s Farm Supply

Features include a career section that is easy to update and allows for job applications via the website.

Launched August 2021

The Agromart Group

Includes a front-end job submission portal and the website is AODA compliant for accessibility.

Launched March 2019

Cradle Ag Solutions

New website for an agriculture equipment dealer in Nova Scotia highlighting ag products.

Mark Beuerman Headshot

About Mark Beuerman, Founder

Mark grew up on a dairy farm in Huron County, ON and began his career working at Huron Tractor Ltd. becoming the youngest Parts Manager in the company’s history at the age of 22. In an effort to pursue his dreams of living a west coast lifestyle, Mark and his now-wife, Paula, moved across the country to BC and just haven’t been able to move back.

Settling in Parksville, on Vancouver Island, he found a job at a local golf cart dealership and after promptly becoming the GM, realized this wasn’t the dream at all. Now beginning to raise a young family, he needed a job that could fit a family-first lifestyle. Enter website design.

Mark got his digital marketing chops working with a local agency building Joomla! websites, then becoming Facebook and Google Ads Certified over the years. Eventually, in 2018, the time was right to start his own company, and Websites Made With Love became more than just his digital signature. Since then, WMWL has grown from a one-man-show into a team of 8 full and part-time team members with over 60 websites in our growing portfolio including a number of agriculture-related websites, which have a special place in Mark’s heart.

“You can take the boy off of the farm, but you can’t the farm out of the boy.”

The Costs

A quick breakdown of our estimated costs.

So, how much is this going to cost?

$6,750

Website Design

Based on the proposed 14-page layout and 5 hours per page and our $90/hour rate. 5 extra hours were added in for configuring the custom map feature with the dealer locator. This is the cost for us to design and build your website, it is a one-time fee and we ask for approximately 50% upfront and the balance at completion/launch of the project.

$100/listing

Google Business Profiles

First, there are still a couple of GBPs with the names of Northumberland Grain. We’ll need to get admin access to these profiles and rename them something like TCO Agromart – Brighton. Then, we also need to rename all other locations to have a similar, conventional naming convention. Finally, once we have access we will perform a basic audit of each listing and ensure that the basics of each profile are complete for this price.

$150/quarterly

Maintenance & Security Plan

This is our premium plan that features our reporting using easy-to-read visual reports so we can understand our customer behaviour and continue improving the website over time. It includes 24/7 uptime monitoring so we know if the website goes down before our visitors do along with weekly off-site cloud backups. We perform regular updates to the website’s core software and plugins.

See Fee Chart

Staying Compliant

Staying compliant means being accessible meeting AODA guidelines and then also having a privacy and cookie policy, as required by law. We use dynamic software that can detect changes in the website to ensure you’re always staying compliant. These fees are our actual software costs.

  • Accessibe – $650/year~ (it’s $500/year USD)
  • Privacy & Cookie Policy – $50/year
$150/year

Hosting

We don’t provide hosting services and based on our previous work experience with The Agromart Group, we will take a similar parth by doing hosting with GoDaddy to accommodate this without any disruption to email services. The fees mentioned are approximate and are paid to your hosting provider, not us.

$90/hour

Our Hourly Rate

As we move into phase two we can help integrate the DTN widgets and do anything else that comes along at our hourly rate of $90/hour.

The Details


Some call it the fine print, but really it’s more about just knowing who is responsible for what and when.

Design Phase

You’ll have plenty of opportunities to review our work and provide feedback. We’ll either share a development site with you and we’ll have regular contact by either phone, Zoom, or by email.

If—at any stage—you change your mind about what you want to be delivered or aren’t happy with the direction our work is taking, you’ll simply pay us in full for the time we’ve spent working until that point and may terminate this agreement.

Content

TCO Agromart, with the help of Joanna, is responsible for supplying the content for the website, (ie. logos, written text for each page, and any videos/images) but WMWL is able to help tweak the copy if necessary to help with SEO and readability. Please send logos in an editable, vector format and all images in the highest resolution and size possible.

We can offer you access to our stock photo library at istockphoto.com, and we’ll provide instructions on how to search for stock images, at that time.

Browser Testing

Browser testing no longer means attempting to make a website look the same in browsers of different capabilities or on devices with different size screens. It does mean ensuring that a person’s experience of a design should be appropriate to the capabilities of a browser or device.

We test our work in current versions of major desktop browsers including those made by Apple (Safari), Google (Chrome), and Mozilla Firefox. We won’t test in other older browsers unless we agreed separately. If you need an enhanced design for an older browser, we can provide a separate estimate for that.

Mobile Browser Testing

Testing using popular smaller screen devices is essential in ensuring that a person’s experience of a design is appropriate to the capabilities of the device they’re using.

We test our designs in:

  • iOS: Safari and Google Chrome
  • Android: Google Chrome

We won’t test in Opera Mini/Mobile, specific Android devices, or other mobile browsers unless we agree separately. If you need us to test using these, we can provide a separate estimate.

Changes & Revisions

We don’t want to limit your ability to change your mind. The price at the beginning of this contract is based on the number of hours that we estimate we’ll need to accomplish everything you’ve told us you want to achieve, but we’re happy to be flexible.

If you want to change your mind or add anything new, that won’t be a problem as we’ll provide a separate estimate for those additional hours.

Displaying Our Work

We love to show off our work, so we reserve the right to display all aspects of our creative work, including sketches, work-in-progress designs and the completed project on our portfolio and in articles on websites, in magazine articles and in books.

You also agree to display our small, unobtrusive logo in the footer of each page of the website.

Legal Stuff

We’ll carry out our work in accordance with good industry practice and at the standard expected from a suitably qualified person with relevant experience. That said, we can’t guarantee that our work will be error-free and so we can’t be liable to you or any third party for damages, including lost profits, lost savings or other incidental, consequential or special damages, even if you’ve advised us of them.

Your liability to us will also be limited to the number of fees payable under this contract and you won’t be liable to us or any third-party for damages, including lost profits, lost savings or other incidental, consequential or special damages, even if we’ve advised you of them.

Finally, if any provision of this contract shall be unlawful, void, or for any reason is unenforceable, then that provision shall be deemed severable from this contract and shall not affect the validity and enforceability of any remaining provisions.

Intellectual Property Rights

You guarantee that all elements of text, images or other artwork you provide are either owned by your good selves or that you’ve permission to use them. When you provide text, images or other artwork to us, you agree to protect us from any claim by a third party that we’re using their intellectual property.

We guarantee that all elements of the work we deliver to you are either owned by us or we’ve obtained permission to provide them to you. When we provide text, images or other artwork to you, we agree to protect you from any claim by a third party that you’re using their intellectual property. Provided you’ve paid for the work and that this contract hasn’t been terminated, we’ll assign all intellectual property rights to you as follows:

You’ll own the website we design for you plus the visual elements that we create for it. We’ll give you source files and finished files and you should keep them somewhere safe. You own all intellectual property rights of text, images, site specification and data you provided unless someone else owns them.

We’ll own any intellectual property rights we’ve developed prior to, or developed separately from this project and not paid for by you. We’ll own the unique combination of these elements that constitutes a complete design and we’ll license its use to you, exclusively and in perpetuity for this project only, unless we agree otherwise.

Payment Schedule

We’re sure you understand how important it is as a small business that you pay the invoices that we send you promptly. As we’re also sure you’ll want to stay friends, you’ll agree to stick tight to the following payment schedule.

We’ll request 50% of the total website design upfront, once we receive payment we will get started on the project. The remaining 50% of the website design costs will be invoiced at the launch/completion of the project.

Once the website is live, we will set up the quarterly maintenance plan, activate the Accessibe plan (AODA), and the Privacy/Cookie policy as well. Invoicing for those services will happen at that time.

Phase 2 edits such as incorporating DTN widgets will be done at our hourly rate. We try our best to send out invoices at the end of each month for that month’s hourly work. The same theory applies to the GBP profiles management, we will invoice as we do the work.

Ready to do this?


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