Our News Blog that’s Made With Love, of course.

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Universal Analytics is Being Retired

Posted on March 21, 2022

Universal Analytics (UA), the common analytics platform provided by Google, will soon be retiring. Its successor, Google Analytics 4 (GA4 for short) will be taking over full tim…

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Migrating from Universal Analytics to GA4

Posted on February 25, 2022

Have you heard about Google Analytics 4, yet? It’s coming and there are many reasons why you should add this new tracking to your website today.